Transform under-performing assets into performing assets.
1. ASSET Performance Audit. One time activity
- Positioning & Strategy Review
- Market Segmentation Review
- Market Intelligence & Competition Analysis
- Revenue Management Strategies
- Marketing Review
- Departmental Expense Review
- Manpower/HR Practices Review
- Operational Departments – Process Review
- Guest Services Review
- One-time Mystery audit
- Detailed Recommendations
2. ASSET MANAGEMENT
- Execution of plans formulated from strategic asset review
- Asset Repositioning and Re-setting
- Revenue & Capex Budget
- Optimize Market Segmentation for the Asset
- Oversee Sales and Marketing Activities
- Oversee Revenue Management Strategies
- Optimize Departmental Expenses
- Optimize Human Resource Allocation
- Evaluation and Improvisation of Internal Processes
- Renovation Planning & Support
3. OWNER REPRESENTATION
- Positioning & Strategy Review
- Revenue Budget Review and Forecasting
- Capital Planning & Investment
- Monthly Meeting with Operations Team
- Evaluation of Internal Processes
- In-depth Analysis of Internal and Industry Benchmark Data
WHY ASSET MANAGEMENT
- Short and Long-term gains for hotel investors.
- Improved Revenues, Reduced Costs, Improved business cashflows.
- Improvement in EBITDA, Increase in the valuation of the asset.
- Subject matters Experts advice - Engineering, Procurement, Human resource, Internal controls, hotel operations, sales, revenue management, online & offline marketing, real estate finance, cost centre optimization, working relationship with operator, management agreements, annual budgeting exercise, manpower allocation.